Have mercy. David Beckham is back in his underwear for another round of H&M ads that will decorate stores to promote his bodywear collection with the chain. Says Becks of the continuing collaboration,
“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”
A good way to ensure success for his line? Keep the near naked pictures coming. Because one look at Becks for men and women alike turns people into mush, just like the people in the ad below.
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OCNN Fashion and Entertainment Columnist – Brandyn Campbell @sports_muse